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Paula Scher

(American, born 1948)
Paula Scher is a contemporary American artist and graphic designer best known for her posters, logo designs, and album covers. In her paintings, Scher portrays large-scale maps filled with intricate lettering that indicate political and societal connections between countries and regional borders. “The job of the designer is to make things understandable, usable, accessible, enjoyable, and important to a public, that involves the public,” she has explained. Born on October 6, 1948 in Washington, D.C., she went on to study at the Tyler School of Art in Philadelphia before moving to New York, where she worked as a layout artist for Random House. In the years that followed, Scher held positions at both Atlantic Records and CBS ...