artnet Auctions will be undergoing routine maintenance from approximately 7:30–8:30 a.m. (EST) on Thursday, April 2, 2015.

Lot Details

Framed and matted, 24 x 20 inches (61 x 50.8 cm). Vintage print.

Guy Bourdin (b. 1928) was born in Paris and received his first training as a photographer while serving in the French military in Senegal in 1948. His work was first shown in Paris in 1952 and he began working for French Vogue in 1954, where shoe company Charles Jourdan became his largest advertising client beginning in the 1960s. At Vogue, Bourdin commanded an unprecedented amount editorial control. His radical approach to campaigns reflected changing attitudes in advertising that occurred in the 1960's: he favored images that suggested a narrative around the product, rather than a simple "product shot." He would capture a moment — sensual, provocative, shocking, exotic, surreal, sometimes sinister — and simply associate it with a fashion item. His work revealed that, within the context of fashion, it is rarely the product that compels us. It is the carefully manipulated fantasy, the quest for the unattainable, that stimulates consumer desire. Inspired by Surrealism, particularly by his mentor Man Ray, the surrealist painters Magritte and Balthus, and film maker Luis Buñuel, Bourdin rejected the descriptive roles of photography in favor of an exploration of the medium's capacity for the divergent. Bourdin made radical changes both in the style and the meaning of commercial imagery. He shared Helmut Newton's taste for controversy and stylization, but Bourdin's formal daring and the narrative power of his images exceeded the bounds of conventional advertising photography. Shattering expectations and questioning boundaries, he set the stage for a new kind of fashion photography. Bourdin worked for Vogue and Harper's Bazaar, and shot ad campaigns for Chanel, Issey Miyake, Emanuel Ungaro, Gianni Versace, Loewe, Pentax and Bloomingdale's. His son Samuel Bourdin released a book of his father's work, called "Exhibit A" in 2001 (co-edited with Fernando Delgado). His first retrospective exhibition was held at the Victoria & Albert Museum in London 2003, and then toured the National gallery of Victoria in Melbourne, and Jeu de Paume in Paris.

Read more
The seller has recorded the following condition for this lot:
Chips
Area: Margin
Location: Lower right, Upper left
Notes: Minor edge wear consistent with the vintage nature of the print.
Degree: Minor
Indentations / Ding
Area: Other area
Location: Lower left
Notes: Slight 3/8" indentation, lower left of image, visible only under raking light, (see image detail).
Degree: Minor
Tears / Punctures / Holes
Area: Margin
Location: Upper left
Notes: Push-pin mark, upper left corner margin, (see image detail).
Degree: Moderate

Definition Key
Area
Image The central image area, composition, or focal point; the area inside the margins/plate marks.
Margin Areas bordering the central image, outside the plate marks, or the perimeter area.
Edge The farthest edge of the object.
Verso The reverse/back of the object.



Degree
Minor An existing condition which generally does not involve risk of loss.
Moderate Noticeable damage, increasing in severity and/or size; should be monitored or corrected by a conservator.
Major Distinct, recognizable damage; the stability of the work is questionable and risk is a factor. Requires the attention of a conservator.
Extreme Advanced and severe damage; work is insecure and at great risk.

CLOSE
Provenance:
  • Acquired directly from the estate of Guy Bourdin to present owner.
Exhibition:
1952, First show of photographs. Galerie 29, 20 rue de Seine, Paris. Catalog dedication by Man Ray.
2003, Victoria & Albert Museum, London.
2004, NGV International, Melbourne
2004, Jeu de Paume, Paris
2005, FOAM, Amsterdam
2005, NRW-Forum Kultur und Wirtshaft
2005, Beijing
2005, Shanhai Museum, Shanghai
2006, Tokyo
2008, KunstHaus, Vienna
  • Pickup Location: New Mexico, USA
  • Shipping Dimensions: 24 x 20 in. (60.96 x 50.8 cm.)
Accepted: Wire Transfer, PayPal
Note: Item will ship via Fedex, insured, once payment has been received. If you prefer to ship via another carrier, we will be glad to work with you.
artnet Assurance Policy: Every artnet Auctions seller has been approved by artnet after a thorough review. All of our sellers are required to accept the following artnet policy: A buyer may return an item purchased through artnet Online Auctions, if the item received is not as described in its listing, or is found to be not authentic.
Please see our full Return Policy for details.