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Madrid art dealer Alvar Alcazar with Eduardo Arroyo’s Gran Mosca, No. 10 (2005) at ARCO
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by Walter Robinson

Art fairs have their own esthetic, needless to say, and it’s the esthetic of shopping. While museums and galleries foster a certain sublime contemplation, the shopping esthetic stresses speed, with a steady calculus of availability and price. The possibility of acquisition, whether as fact or fantasy, is a constant. The freshest product stands out and, as with any fad, becomes more desirable as more people acquire it.