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Sick Amour, a project by Joel Tauber
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THE "IT" FACTOR


Feb. 23, 2007

What makes something hot? Is mojo something more that a contact high? Is that buzz something other than the faint rustle of money? The New Museum plans to delve into the question with a panel titled "The ‘It’ Factor: What Makes Something Hot?" at the Great Hall of the Cooper Union on Mar. 28, 2007. We here at Artnet Magazine decided to give the panelists a hand, and solicit responses to the question from our friends and contributors. Herewith, the results:

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