Art Platform L.A.
FAIR LOS ANGELES
by Deborah Ripley
Could a new art fair possibly debut under the big black sun of "Pacific Standard Time" (PST), with its 60 affiliated art shows at museums, galleries and alternative spaces? This was the question haunting
Art Platform Los Angeles, Sept. 30-Oct. 3, 2011, and its organizer
Adam Gross, a native Angelenos who joined the fair-management team at
Merchandise Mart Properties Inc. (producer of the
Armory Show and others) in 2010, after being a development staffer at the
Los Angeles Museum of Contemporary Art and a private art dealer.
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