Art Platform L.A.

FAIR LOS ANGELES
by Deborah Ripley



Could a new art fair possibly debut under the big black sun of "Pacific Standard Time" (PST), with its 60 affiliated art shows at museums, galleries and alternative spaces? This was the question haunting Art Platform Los Angeles, Sept. 30-Oct. 3, 2011, and its organizer Adam Gross, a native Angelenos who joined the fair-management team at Merchandise Mart Properties Inc. (producer of the Armory Show and others) in 2010, after being a development staffer at the Los Angeles Museum of Contemporary Art and a private art dealer.

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