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Installation view of "Don Celender: Retrospective of Conceptual Documentation: 1973-2003" at O.K. Harris, New York, 2005
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Letter Love
by Ben Davis

July 12, 2005

"Don Celender: Retrospective of Conceptual Documentation: 1973-2003," June 4-July 15 & Sept. 6-10, 2005, at O.K. Harris, 383 West Broadway, New York, N.Y. 10012

Back in the 1970s, Conceptual Art was notorious for its high seriousness. Conceptualism called for a temperament that was ascetic, politically portentous and relentlessly critical of received notions of art. "Art as Idea as Idea," as Joseph Kosuth dubbed it, was all about ideology, epistemology and linguistics.

And then there was Don Celender, the creator of Artball Trading Cards (1971), which presented artists like Pablo Picasso, Jasper Johns and Larry Rivers as baseball players, each assigned a position and identified on the back by a "hit" artwork.