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A 1978 portrait of Michéle Vasarely by Yvaral (Jean-Pierre Vasarely) at the Robert Sandelson Gallery in London
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ART MARKET WATCH
by Deborah Ripley



In 1965, following his starring role in the Museum of Modern Artís now-famous "The Responsive Eye" exhibition, Hungarian artist and Op Art inventor Victor Vasarely (1906Ė1996) became an international art superstar. For the next 15 years, the publicís appetite for Vasarelyís dizzying designs seemed insatiable. In an effort to meet demand, as well as to bring his art to the masses, he maintained a studio that presaged those of Jeff Koons or Damien Hirst, employing legions of assistants to pump out paintings from his maquettes, as well as creating graphic editions and multiples. He sold prints directly in his Vasarely Center on Madison Avenue in New York City, and also made large editions for Circle Fine Art, a "fine art retailer" with a chain of galleries nationwide.

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