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The Moving Image Art Fair
The Moving Image Art Fair of Contemporary Video Art in New York, photo by Etienne Frossard


June 2, 2011

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London is a hard art-fair market to break into, but New York art dealer Ed Winkleman is giving it a shot. The Moving Image, An Art Fair of Contemporary Video Art, Oct. 13-16, 2011 -- which debuted in New York only a few months ago -- is set for the Bargehouse warehouse, on London’s South Bank -- right next to the Tate Modern -- with space for about 30 galleries showing single-channel vids, video sculptures and installations. Unlike in NYC, where vids were displayed on monitors in one large space, the London site has many smaller spaces that can be set up as mini-theaters.

Moving Image is scheduled for the same dates as the Frieze Art Fair, Oct. 13-16, 2011. While both Art Basel in Switzerland and the Armory Show in New York are regularly accompanied by several satellite art fairs, Frieze has had no such competition, especially since the 2008 recession. The only other art-fair-like event scheduled for London in addition to Frieze is called Sunday, a booth-free gathering of dealers and nonprofits that launched in 2010 and may or may not be back this fall.

Perhaps rents in London are just too darn high. In that light, Moving Image is "super-inexpensive for galleries to participate in," notes Winkleman. A dealer who simply wants to present a video can take part for as little as $2,500. "Basically all they do is show up with a DVD." Participants are being recommended by a blue-ribbon advisory committee; members include Edwin Carels of the International Film Festival Rotterdam; John Connelly, director of the Felix Gonzalez-Torres Foundation; Solange Farkas, director of the Associação Cultural Videobrasil in São Paulo; Mami Kataoka, chief curator of the Mori Art Museum in Tokyo; and Elizabeth Neilson, director of the Zabludowicz Collection.

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