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The 2009 TEFAF booth of Bernheimer-Colnaghi, which is showing this year at both TEFAF and Frieze Masters
The 2009 TEFAF booth of Bernheimer-Colnaghi, which is showing this year
at both TEFAF and Frieze Masters

FRIEZE ANNOUNCES 96 OLD MASTERS EXHIBITORS

May 24, 2012

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The ever-expanding Frieze Art Fair takes another step toward market domination with its 96-gallery debut of Frieze Masters, its new fair devoted to the Old Masters market. Then new show coincides with the flagship Frieze Art Fair in London’s Regent Park, Oct. 11-14, 2012.

The big-name dealers in the fair’s main section include Jean-Luc Baroni, Bernheimer, Colnaghi, De Jonckheere, Richard L. Feigen, Moretti Fine Art, Robilant + Voena, Stair Sainty, Tomasso Brothers and Axel Vervoordt. Curiously, plenty of other exhibitors better known for their 20th-century or even contemporary programs are also involved, ranging from Cheim & Read and Gagosian to Pace and David Zwirner. Meanwhile, another 22 galleries appear in the single-artist, 20th-century “Spotlight” section, including Leo Koenig, Andrew Kreps, Franklin Parrasch, Rampa and Sperone Westwater.

Frieze Masters is expected to pose a challenge to The European Fine Art Fair, the Old Masters stalwart that takes place in Maastricht each March. According to the Art Newspaper, 35 of TEFAF’s exhibitors defected to Frieze this year, including Moretti, Sam Fogg and Ben Janssens Oriental Art. Yet director Victoria Siddall has said that Frieze Masters brings a more contemporary approach to historic art than TEFAF and that perhaps dealers won’t mind doing both fairs since they’re situated at opposite times of the year.

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