CHELSEA GALLERY CHANNELS SKATE SHOPJuly 19, 2011
The latest exhibition at I-20 Gallery is billing itself as a “throwback to the days when art took precedence over branding.” Nevertheless, its latest show, the skater-themed “Make Skateboards,” is transforming the gallery into a fully functional retail store. On sale at the pop-up shop, July 21-Sept. 17, 2011, are artist-designed decks, clothing, furniture and accessories.
Since I-20 is located a few blocks from the Pier 62 skate park in Chelsea, the exhibition should attract skaters as well as typical gallery-goers. A roster of weekly parties, book-signings, album launches and "secret band nights" are promised throughout August, when most Chelsea galleries are closed.