One of the steps to becoming an art star is to carry through on even the craziest ideas. You might be sitting at a bar with a friend, discussing Teletubbies, and you might say, "I think you need to get drunk and put on a Teletubbycostume and visit toy stores." And then your friend might say, "I have another idea! You should dress as a pregnant Virgin Mary and go to fancy hotels and try to get a free room on Christmas Eve."
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