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Ed Ruscha, Angel, 2006, Leslie Sacks Fine Art, Los Angeles
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by Eleanor Heartney

Travelers driving into New York City on the Major Deegan Expressway may notice a huge billboard with the thundering words "JUDGMENT DAY May 21, 2011." It’s not an ad for a new Hollywood blockbuster. Rather, it is a warning of the impending Apocalypse, which is scheduled to begin on May 21, with the rapturing of believers, and finish with the Earth’s total destruction on Oct. 21, 2011.