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Kembra Pfahler and Jeffrey Deitch at the Guggenheim Art Awards ceremony in 2009
Photo by PatrickMcMullan.com
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WHAT DEITCH MEANS FOR L.A.
by Charlie Finch



Cecil B. DeMille came from a theatrical family in New Jersey, moved west and invented Hollywood. To make his silent film of The Ten Commandments in 1923, DeMille purchased thousands of horses from Kansas, trucked in 30 tons of white sand from Hawaii and, when his extras refused to drive chariots 200 feet over a cliff into a sandbank, ordered his 11-year-old daughter to shame them by doing the leap. She did it without a scratch.

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