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Photographer Jim Krantzís 1997 photo, Stretchiní Out, taken for a Marlboro advertisement
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CLASSICS AND COMMERCIALS
by Charlie Finch



It is always mordantly satisfying when a creative type at an ad agency steals an idea from an art star for some pedestrian television commercial. Two current examples are in rotation on your HD idiot box: an ad for an insurance company which projects images of working people onto the office buildings of Gotham, just like Doug Aitkenís Sleepwalkers at the Museum of Modern Art last year, and another ad for skin moisturizer which features a rhinoceros ridicuously concealed under a white bed sheet, a la Maurizio Cattelanís elephant in Miamiís Rubell Collection.

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