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Doug Aitken’s Sleepwalkers (2007), projected on the façade of the Museum of Modern Art
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CLASSICS AND COMMERCIALS
by Charlie Finch



It is always mordantly satisfying when a creative type at an ad agency steals an idea from an art star for some pedestrian television commercial. Two current examples are in rotation on your HD idiot box: an ad for an insurance company which projects images of working people onto the office buildings of Gotham, just like Doug Aitken’s Sleepwalkers at the Museum of Modern Art last year, and another ad for skin moisturizer which features a rhinoceros ridicuously concealed under a white bed sheet, a la Maurizio Cattelan’s elephant in Miami’s Rubell Collection.

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