When P. Adams Sitney published Visionary Film in 1974, he coined the term "structuralist film" to describe what Stan Brakhage, Harry Smith, Maya Deren, Jordan Belson and so many others had been doing with moviemaking. The idea was to bring the artifice and object-making of every film out from behind the illusionism of narrative and romanticism. Then on page 337, Sitney arrived at Andy Warhol.
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