Mark Kostabi
Jan. 20, 2006
Dear Mark,
You are one of the relatively few artists in the world who, year after year, consistently makes lots of money selling your art. And you also seem to have a great time doing it. What are the absolute, most important principles that you use for your ongoing success?
Let's Cut the B.S.
Dear Let's Cut the B.S.,The best new customer is the repeat customer. If someone is a good customer (and in my case it's mostly dealers who buy paintings in quantities of 10 to 100 at a time), I do everything possible to keep that customer coming back. I give them many copies of my many self-published books. I offer to dedicate the books to their best clients, in large, joyous, celebratory letters, with China Marker: "FOR GIUSEPPE AND ROSY, WITH MUCH LOVE, MARK KOSTABI."
...more
