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The Artnet.com Collector

Andy Warhol, 20th-century Icon


Welcome to artnet.com's theme auction, "Icons of the 20th Century." We begin our new collector's column by focusing on our selection of prints by Andy Warhol, who was, needless to say, instrumental in defining the iconography of the 20th century. Warhol's works exemplify the magic of color and the visual power of repetition. In death, Andy Warhol has become an icon himself.

The mania for Warhol has yet to subside among art collectors. Last year, Warhol's painting Orange Marilyn (1964) sold for over $17 million, more than four times his previous auction high. According to the artnet.com auction database, from July of 1998 to July of 1999, 766 Warhol lots were sold at auctions around the world for a total of $37.4 million. In many cases, today's prices for Warhol have begun to eclipse auction highs set in the 1980s art boom. One of the reasons for Andy's continuing appeal is that his images have historical and emotional resonance. Who can forget the Pop deities JFK and Jackie, James Dean and Marilyn, not to mention Campbell's soup cans?

In the internet era, it has also become clear that Warhol's works have a graphic power that communicates exceptionally well online to a new generation of collectors. Artnet.com's special "Icons of the 20th Century" sale features many stellar Warhol works, including hard-to-find prints that have never come up for auction before.

The following lots are highlights of the sale which commences on September 16, and runs for three weeks ending on October 8 at 1 p.m.



In the beginning there was Campbell's Soup I (1968), based on the 1962 soup can painting that made Andy an instant art superstar. Warhol turned the label of a mass-produced soup (in this case green pea) into an instant cultural icon. The soup maker has recently redesigned its famous brand label, giving this edition even greater significance.


Andy was a rebel with a cause and his fascination with the beauty of movie stars explains his esthetic of surface beauty and glamour. A unique signed trial proof for the color silkscreen Rebel Without a Cause (1985) has come up only once before, fetching $26,500 in 1989 at Sotheby's New York. The image, with its Japanese calligraphic inscriptions and movie poster look, has an extremely vibrant tone.


Marilyn Monroe (1967) has proved to be the most enduring of 20th-century icons, a melancholic portrait on a bright pink monochrome, her beauty mark, mouth and eye shadow highlighted in pink. This is one of the most sought-after Warhol images ever produced.


Flash--November 22, 1963 is an entire suite of 11 screenprints produced in 1968 in the aftermath of JFK's assassination (and thematically related to Warhol's 1963-64 screenprints on canvas of Jackie Kennedy). The prints' spectral imagery peeking out of a faded color. contains the weight of a tragic history, their cropped and distorted images incredibly poignant.


By 1977, Warhol began working with the accomplished printmaker Rupert Smith, a collaboration that produced hundreds of prints and paintings until Warhol's death. After the mid-1970's, Warhol had expanded his repertory of subjects to historical figures and athletes. Ten Portraits of Jews of the Twentieth Century,1980 is a portfolio of 10 screenprints, including portraits of Albert Einstein, the Marx Brothers and Franz Kafka. The idea for this suite, according to Bob Colacello in his 1990 Warhol biography Holy Terror, came from dealer Ronald Feldman, who mused that all were masters in their field and should therefore be immortalized by Andy.


The myth of Joseph Beuys (1980/83) continues on to this day. Warhol immensely admired the art world's intellectual anti-hero. This portrait captures the essence of the charismatic shaman who epitomizes modern German art.


Andy was renowned for making money both literally and figuratively. The unique in color screenprint Quadrant$, (1982) from a portfolio of two, is simply an icon within an icon, four dollar signs repeated in various shades.


Life's a dance when you own Martha Graham, Letter to the World (The Kick) (1986), from a portfolio of three screen prints. This particular image is based on the famous Barbara Morgan photograph of the modern dance pioneer, a dynamo of vibrant color and line.


Music is the god of Beethoven (1987), a portfolio of four prints in which the celebrated Romantic composer is seen against a mostly black background, quill and sheet music in hand. The intensely colored prints are given complexity and depth by an superimposed image of the musical score of Moonlight Sonata. This is only the second time this entire portfolio has been seen at auction.


As for the fashion muses, they love their shoes. A nice companion piece to the forthcoming show of shoe paintings at Gagosian Gallery in New York is Shoes (1980), a complete set of 5 screenprints. Basically still lifes for fashion moguls, these works hark back to Warhol's days as a fashion illustrator. As Ezra Pound said, "There is no high road to the muses."


Lastly, we uncover the tomb of Red Lenin, (1987). The image is lifted from an 1897 photograph of the 27-year-old revolutionary leader and represents Warhol's last major effort as a portraitist. Its deep, saturated red plays on the color of the Soviet flag. Simple and powerful, the print is considered among the finest of Warhol's career. It was in production when Warhol suddenly died; only 46 trial proofs were signed, and artnet.com is offering one of these rare impressions.
 
As gatekeeper to the 20th-century lexicon of pop iconography, Warhol gives us a cultural map that reflects his Catholic upbringing. As an adult, he transmuted the figures of religious devotion into a worship of Pop deities. His forms were appropriated, not from stained glass, but from the reliquaries of mass appeal.

The burgeoning 21st century makes these symbols desirable for their historical documentation and their emotional resonance.

-- Max Henry

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