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Wiener Werkstätte [Ger.: ‘Viennese workshop’].

Viennese cooperative group of painters, sculptors, architects and decorative artists founded by Josef Hoffmann and Kolo Moser in 1903 and active until 1932.

The group was modelled upon C. R. Ashbee’s Guild of Handicraft. Under the artistic direction of Hoffmann and Moser and with the financial patronage of the industrialist Fritz Wärndorfer (b 1868), they sought to rescue the applied arts and artistic craftwork from aesthetic devaluation brought on by mass production. Their aim was to re-establish the aesthetic aspect of the everyday object. As a long-term goal they strove to promote the cultivation of general public taste by bringing the potential purchaser in close contact with the designer and craftsworker. The offices, studios and workshops at Neustiftgasse 32 were designed by Moser with that purpose in mind.

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  Reproduced by kind permission of Macmillan Publishers Limited, publishers of The Grove Dictionary of Art.
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