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Prebisch, Alberto (Horacio)
(b Tucumán, 1 Feb 1899; d Buenos Aires, 3 June 1970). Argentine architect and writer. He graduated in architecture from the Universidad de Buenos Aires in 1921 and then undertook postgraduate studies in Europe and the USA. Back in Buenos Aires in 1924, he won the competition for the Cuidad Azucarera in the province of Tucumán. He joined the editorial group of the avant-garde review Martín Fierro, which supported modern art and architecture against contemporary academicism, and he wrote on architecture for a number of periodicals and newspapers, including Victoria Ocampo’s literary magazine Sur. Prebisch was one of the pioneers of the Modern Movement in Latin America, producing characteristically astylar buildings such as an apartment building (1928) in the Avenida Cramer, the Casa Luis María Campos (1930; destr.) and Cine Gran Rex (1937), all in Buenos Aires; the latter, with giant, two-storey ‘ladder’ windows in a flat, massive façade, is typical of cinemas built all over the Western world in the 1930s. His obelisk (1936) at the junction of Avenida 9 Julio, Avenida Corrientes and Avenida Diagonal Norte, Buenos Aires, became a symbol of the city. His extensive oeuvre included cinemas throughout Argentina, from the Plaza (1944) in Tucumán to the Atlas (1966) in Buenos Aires; the Banco do Brasil (1959), Societe Generale Headquarters (1963) and many other office buildings in Buenos Aires; numerous private houses; and public buildings such as the Civic Centre (1954), Barrio Parque ‘El Trébol’ in Buenos Aires province. He was Dean of the Faculty of Architecture and Urbanism at the Universidad de Buenos Aires from 1968 to 1970.
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