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New Topographics.
Term first used by the American William Jenkins (1975 exh. cat.) to characterize the style of a number of young photographers he had chosen for the exhibition at the International Museum of Photography, Rochester, NY, in 1975. These photographers avoided the ‘subjective’ themes of beauty and emotion and shared an apparent disregard for traditional subject-matter. Instead they emphasized the ‘objective’ description of a location, showing a preference for landscape that included everyday features of industrial culture. This style, suggesting a tradition of documentary rather than formalist photography, is related to the idea of ‘social landscape’, which explores how man affects his natural environment. Jenkins traced the style back to several photographic series by Edward Ruscha in the early 1960s of urban subjects such as petrol stations and Los Angeles apartments.
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