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Gough, Piers
(b Brighton, 24 April 1946). English exhibition designer, architect and teacher. He studied from 1965 to 1971 at the Architectural Association, London, and then in 1975 he formed the partnership CZWG, with Nick Campbell (b 1947), Roger Zogolovitch (b 1947) and Rex Wilkinson (b 1947), initially producing straightforwardly commercial projects. In 1982 he received the Architectural Design Award Bronze Medal for an exhibition on Lutyens at the Hayward Gallery, London, in the design of which Gough echoed many elements of Lutyenss own style. This technique was repeated in an exhibition (1985) on Alfred Gilbert at the Royal Academy, London. In the same year Gough was invited to submit a design proposal for the extension to the National Gallery, London. His plan, consisting of a high Basilica-style gallery, was short-listed and then rejected, but it initiated a phase of large-scale projects, including the residential China Wharf Building and Cascades Building (both 1988) and the Wolfe Crescent flats and housing development (1989), all in the Docklands, London. Smaller-scale projects include the Street-Porter House (1987), London, which reflects his experiments with conventional building materials and the effects of colour and texture. Goughs eclectic style can be seen to embrace elements of the Arts and Crafts movement and of classicism. The latter is evident in the National Gallery plan and at Howe Green Manor House (1990), Herts.
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