Business and Strategy
The Pillars of Business Activity
artnet AG offers a wide variety of products and services. The business mainly rests on five strong pillars securing steady revenue streams and generating stable earnings for the company even during times of crisis.
This global network enables galleries to exhibit their art on the artnet platform and benefit from the international presence of artnet, for a monthly membership fee.
This comprehensive database of auction results - with more than 7 million entries since 1985 - allows both private and institutional customers to search auction results from over 550 international auction houses, for a subscription fee.
artnet Auctions gives expert and private collectors the opportunity to buy and sell artworks on the Internet in a secure environment. artnet receives a selling fee for each lot and earns a commission for every purchase made.
Many visitors know artnet thanks to the artnet Magazine - a trusted publication in English, German, and French. This segment currently generates advertising revenue, but will be developed into a full-fledged business.
The three artnet domains provide an advertising environment that supports all art-related interests and has approximately 2 million visitors per month.
Strategic direction: more than a pure information service provider-artnet as a transaction platform
"We pursue a strategy that is bringing about a long-term transformation of our company from an information to a transaction platform. So artnet will participate directly in transactions, and therefore in the growing business volume of the art market. This has been and will be our declared goal."
artnet founder Hans Neuendorf
After primarily providing services for the art market in the past, artnet has been operating the artnet Auctions platform since 2008, where all participants can quickly and cost-effectively conduct their businesses. artnet already has a leading position in the area of information services for the art market and now plays a crucial role in providing transaction services. This is reflected in endeavors to develop new market segments on artnet, and to drive the company's growth.