The Madness of Art is a web series written and created by Jim Kempner, owner of Jim Kempner Fine Art. The gallerist began posting this four-season series in 2010.
In Season 1, Episode 11, business is slow so Jim attempts to get on The Celebrity Apprentice. He creates an audition video, in which he details the daily life of a gallery owner and of a gallery director. In the video, he gives a walking tour of Jim Kempner Fine Art, which features specific artworks, including a piece by Zhang Xiaogang (Chinese, b.1958). Will Jim be able to make the perfect audition tape?