Most Frequently Asked Questions about Auction House Partnerships
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1. What are Auction House Partnerships?
Auction House Partnerships provide an opportunity for auction houses around the world to gain exposure for their auctions while showcasing important works to artnet’s global community. Partnership members have the ability to link traffic between artnet and their proprietary site.
2. What are Plus Partnerships?
Plus Partnerships direct traffic from all lots on artnet to the auction house’s own site. Plus Partnership members receive up-to-the-minute reporting after the sale, detailing pageviews, click-throughs, artists searched, and top 10 lots, which can be used to tailor future sales to the current art market, and to target areas for promotion and growth.
3. What kind of audience will my Partnership lots have?
Your Auction House Partnerships lots are accessible from the events calendar, which receives over 60,000 average pageviews per auction season. In addition, your Partnership lots will benefit from an average of 2 million monthly visits to artnet from users in every country around the world.
4. How do buyers find my Partnership lots on artnet?
All lots in the Auction House Partnerships are available to over 1.3 million artnet visitors per month via:
The events calendar for upcoming auctions
The search results on artnet
The artist directory
The Price Database
5. Aside from publishing lots on my artnet membersite and posting my sales in the events calendar, what else can I do to promote the lots in my sales?
All upcoming Partnership lots are eligible to be featured on the artnet homepage, as well as on artnet's social media platforms, which are visible to hundreds of thousands of followers on Twitter, Facebook, Tumblr, Pinterest, Google+, and more. Plus Partnership members also enjoy a discount on advertising.
6. Can buyers submit online bids for my Auction House Partnerships lots on artnet?
Traffic from every Plus Partnership lot is directed back to the same lot in your own online catalogue, where buyers can use your auction house's platform for online bidding.
7. Does artnet track the performance of my lots?
Plus Partnership members receive up-to-the-minute reporting after the sale, detailing pageviews, click-throughs, artists searched, and top 10 lots, which can be used to tailor future sales to the current art market, and to target areas for promotion and growth.
8. I'm a small auction house. How do Auction House Partnerships benefit me?
Auction House Partnerships give your auction house a share of artnet's broad international exposure; your lots will also be included in our daily Market Alerts, driving traffic to your website, and ranking high in external search engines, such as Google. In addition, you can use the Plus Partnership report to tailor future sales to the current art market, and to target areas for promotion and growth. Your auction house also benefits from the established credibility and reliability of the artnet brand.
9. My client base is localized and doesn't speak English; how can Auction House Partnerships help my sales?
Your sales will be exposed to buyers from every country throughout the artnet site, as well as through external search engines. As a Partnership member, you will receive your own artnet membersite with your auction house's profile, auction calendar, and Partnership sales. You may publish your Partnership lots with the titles and descriptions in your own language. Our multilingual specialists check data accuracy and categorization for your lots to be found accordingly.
10. I have mixed auctions with both Decorative Art and Fine Art. Can I publish all lots in the sale?
Yes. You can publish all qualifying lots of Fine Art and Decorative Art with both Auction House Partnerships and Plus Partnerships. All qualifying lots must have the following minimum estimates to be included:
US$500: Original paintings, sculptures, works on paper, photographs, prints and multiples, installations with a known artist, and Contemporary mixed artist portfolios
US$2,000: Artists with a qualified name, or artists known only by their initials, nationality, or period; artists known as Master or Monogrammist, artists known only by first or last name (for whom the full name cannot be identified), and anonymous artists
11. Can I send you my auction results after the sale?
Auction results are an integral part of the Price Database. Posting your results acts as added exposure on artnet, and as permanent visibility for your auction house in the Price Database.
12. How do I send lot data to you?
There are various ways to publish your auction data on artnet. Contact us, and one of our client services representatives will coordinate with you on the best way to publish your auction data.
If you have further questions, please email us at email or call +1-212-497-9700.
Our customer support team is available as follows: