Most Frequently Asked Questions about artnet Advertising
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1. What are the benefits of advertising on artnet?
artnet allows you to reach an exclusive audience in a quality editorial environment. We are a global brand with millions of visitors from every country around the world, with sites in English, German, and French. artnet is the undisputed leader of the online art world, connecting millions of art professionals and aficionados from around the world.
2. Why advertise art online?
Online advertising should form an integral part of any marketing plan: it is often the most cost-effective channel to reach engaged consumers in a targeted way, while getting unparalleled return on investment and tracking capabilities.
In particular, sales of art online are estimated to have reached US$870 million in 2012, and are expected to grow past the US$2 billion annual mark as early as 2017, growing at a rate of almost 20% each year. Buying habits are changing fast, across all age groups. The biggest spenders online are collectors in the 65-plus age group: 55% of them bought art directly online, and 20% say they have spent more than US$75,000 on buying art online so far. In fact, 18% said they would be willing to spend more than that on a single artwork.*
This makes online advertising on artnet a particularly relevant and effective component of your marketing strategy.
*Source: Hiscox Report
3. What are the demographics of artnet users?
Our users are affluent and interested in arts, culture, and luxury goods. They are likely to have advanced degrees and an annual income exceeding US$100,000.
4. What advertising placements are available on artnet?
We offer advertising in many prominent locations, promoting your brand to our cultured demographic of consumers. These ads offer sophisticated targeting and tracking capabilities, including geo-targeting, keyword targeting, image capping, and more. Other online advertising opportunities include various targeted newsletters, which reach hundreds of thousands of engaged art professionals, collectors, and connoisseurs. Flexible and personalized advertising placements are available. Customized packages combine the power of our high-volume, targeted audience and extensive social media outreach.
5. How do I find out more about advertising on artnet?
Email us, or call at +1-212-497-9700, to receive a media kit or speak with an artnet representative about advertising today.
If you have further questions, please email us at email or call +1-212-497-9700.
Our customer support team is available as follows: