OPENING: FRIDAY MARCH 21. 2014. TIME: 17.00 - 22.00
EXHIBITION PERIOD MARCH 22 – APRIL 26. 2014.
MEDITALLUCINATION is 13 new significant paintings on canvas by Geoff McFetridge.
McFetridge has developed a distinct visual alphabet and vocabulary, his paintings are minimal, but
convey overwhelming possibilities. He puts a lot of faith in the viewer’s ability to finish what he started. A
silhouette of a girl in a bathing suit, barely suggested by the juxtaposition of colors, caught on a cyan
pane dissecting the canvas, is at once poetic, humorous, heartbreaking, mundane and magic. The work
is titled “The Trap” and is a precise example of McFetridge's visual language, a tightrope between
figuration and abstraction. Remove one color or line, and the composition collapses. The lack of
charged or abundant information enables the viewer’s mind to compensate and stimulates a personal
”I have always been interested in creating work that lies between image and language. Imagery that
your mind “reads” as language rather than seeing them as spatial or physical things. These graphic
images are for me a way to induce a misfiring of our mind to create a connection, and resonance for the
viewer. I want them to feel something, not happy, or sad, but to feel like the letter T.”
“The images are meditations, in that they come from inside but they are also listening to the world
around me. The paintings attempt to deeply engage with reality to try to attain transcendence.
Hallucinations in that they are a made of the raw material of our brain, beyond experience, they are
found images that are nearly hard wired into our minds.” - Geoff McFetridge, LA, 2014.
Geoff McFetridge, born 1971 USA, is a Los Angeles based artist and multidisciplinary auteur.
Instinctively ignoring creative boundaries, McFetridge has created everything from poetry to animation,
from graphics to ceramics, from movies to wallpaper. He has created title sequences for the movies
Virgin Suicides, Adaptation and Where The Wild Things Are. He recently created artwork and interface
design for the Oscar winning movie HER, directed and written by his long time friend and collaborator
Spike Jonze. He has exhibited widely throughout Europe, America and Japan.
A unique ceramic collaboration between McFetridge and Heath Ceramics will be presented in V1
Gallery’s project space The Depot. We are pleased to welcome McFetridge back for his second solo
show with the gallery and look forward to seeing you.
Please do not hesitate to contact the gallery for further information, press photos or artist interview.