-- Fashion Stills, Si la mode m’était contée
-- On-set / Off-set, Des instants de Cinéma
SOFITEL CELEBRATES FASHION AND CINEMA:
13 INTERNATIONAL ADDRESSES PRESENT TWO EXCLUSIVE EXHIBITIONS
Paris, February 10, 2011 – An ambassador of French elegance and culture, the Sofitel
brand has made it a point of honor to celebrate that heritage by means of numerous events,
whether related to literature, gastronomy, fashion or music. Culture as a means of
privileged expression of the brand, acting as a link between its addresses, countries and
continents.
As from next month 13 Sofitel addresses will host two tailor-made photographic exhibitions
created in collaboration with the famous Polka Gallery in Paris: one will unveil the hushed
world of haute couture, the other the fascinating world of the Seventh Art.
After a highly successful tour in Europe and North America the exhibition Fashion Stills is
preparing to conquer new countries this year, while On-set / Off-set will open in Brussels
before travelling across the old Continent.
Fashion Stills, Si la mode m’était contée
The exhibition Fashion Stills is an invitation to share in the intimacy of the Houses which
built France’s luxury tradition. Stars of photography for the emblematic faces of the
runways: Derek Hudson, Françoise Huguier, Jean-Marie Périer and Gérard Uféras have
immortalized rare, intimate moments, revealing a glimpse behind the scenes of the
confidential and hushed universe of haute couture masters like Dior, Chanel, Jean-Paul
Gaultier and Yves St Laurent.
Created at Sofitel Paris Le Faubourg, this exhibition was given an international flavor for its
2010 journey across Europe and North America. This year, the story continues and Fashion
Stills is ready to conquer new countries, pushing back the frontiers of Africa, the Middle
East and Australia.
On-set / Off-set, Des instants de Cinéma
Luxury hotels have always inspired and attracted top film directors. Thus Sofitel Old
Cataract in Aswan, Egypt, was chosen for the film "Death on the Nile" from Agatha
Christie’s novel. But the relationship between Sofitel and the Seventh Art dates back to the
very origins of the film industry. The Lumière brothers’ first public cinema screening took
place at Sofitel Scribe, in Paris, France, in 1895!
For all these reasons, Sofitel chose the cinema as the theme of its new exhibition created in
collaboration with the Polka Gallery.
The photographers Alain Loison, Derek Hudson, Emanuele Scorcelletti and Stefano de
Luigi unveil intense shots of French and international actors, legendary couples, but also of
those rare moments, stolen behind the scenes of a fascinating shoot or, on the contrary,
beneath the projectors of the Cannes Film Festival.
Johnny Depp, Sophie Marceau, Monica Bellucci, Woody Allen, Serge Gainsbourg and Jane
Birkin… All of them emblematic faces which make On-set / Off-set a session not to be
missed.
Emotion, escape and culture are some of the values which Sofitel shares with the cinema
and for many years the brand has supported the Seventh Art as a partner at the festivals of
Rome, Marrakech and even Lisbon.
* * * * * * * * * * * * * * *
FASHION STILLS - Si la mode m’était contée
AUSTRALIA
Sofitel Melbourne On Collins:
March 8 => April 14
Sofitel Sidney Wentworth:
May 2 => August 20
Sofitel Brisbane Central:
September 7 => December 26
AFRICA/MIDDLE EAST
Sofitel Dubaï Jumeirah Beach:
March 16 => May 20
Sofitel Cairo El Gezirah:
June 16 => August 15
Sofitel Marrakech Palais Impérial:
September 15 => November 10
EUROPE
Sofitel Lisbon Liberdade:
December 1 => January 22 (2012)
Sofitel Budapest Chain Bridge:
February 17 => April 20 (2012)
ON-SET / OFF-SET – Cinema moments
Sofitel Rome Villa Borghese:
February 27 => May 7
Sofitel Brussels Le Louise:
March 10 => May 19
Sofitel Amsterdam The Grand:
June 3 => August 15
Sofitel London St James:
September 2 => November 11
Sofitel Munich Bayerpost:
November 29 => February 7 (2012)
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