Photograph by Hannes Schmid: American Myth

Photograph by Hannes Schmid: American Myth

twilight-rest by hannes schmid

Hannes Schmid

Twilight-Rest, 2001

Price on Request

smoke by hannes schmid

Hannes Schmid

Smoke, 2001

Price on Request

monument-trail by hannes schmid

Hannes Schmid

Monument-Trail, 2001

Price on Request

horse-trail by hannes schmid

Hannes Schmid

Horse-Trail, 2001

Price on Request

dust by hannes schmid

Hannes Schmid

Dust, 2001

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cowboy 2017 by hannes schmid

Hannes Schmid

Cowboy 2017, 1998

Price on Request

cowboy 208 by hannes schmid

Hannes Schmid

Cowboy 208, 1999

Price on Request

cowboy 30 by hannes schmid

Hannes Schmid

Cowboy 30, 1998

Price on Request

break by hannes schmid

Hannes Schmid

Break, 2001

Price on Request

Sunday, July 13, 2014Wednesday, August 13, 2014

Dong Bin He Road, An Ding men, Dongcheng district
Beijing, 100013 China

Cowboy photography

Hannes Schmid’s most famous subject, the Marlboro and American Cowboy is the overarching topic for the category VISIONS.
From 1993 to 2003 he worked hard to produce the pictures. The cowboy, the symbol of the cigarette brand since the fifties, represents the dream of freedom and adventure. Schmid’s pictures invoke an image that already existed in literature and film. Other photographers produced advertising pictures for the industry before him too. His creative productions and the new colours reflected in the landscape and clothing redefined the dream.
The series on display here was never used for marketing purposes. Schmid believes that if you remove the writing from advertising, then only the longing remains — as you can see here.