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Yoon JeongMee (Korean, b.1969)
LOT ID: 96184
The Pink Project - Seohyun and Her Pink Things, 2007

Digital Print, Lightjet Print
20 х 20 in. (50.8 x 50.8 cm.)
Signed, inscribed, titled, dated and numbered in ink on the verso; signed, printed title, date and numbered on accompanying label from the Studio of the Artist.
Print/Casting Year 2007
Edition 3/10
Lot description
"The Pink Project - Seohyun and Her Pink Things" (2007) by contemporary Korean photographer Yoon JeongMee depicts a young girl in her own bedroom, who poses smiling sweetly amidst the massive amount of her pink-colored possessions that have been meticulously displayed and arranged in front of her by the artist. She is nearly camoflauge amidst her massive amount of pink dresses, toys and accessories that fill the room. This work belongs to the artist's internationally acclaimed and widely exhibited series, "The Pink & Blue Project" started in 2005. In her works, the artist explores the color and type of gender specific advertising of toys and accessories which influence the popular culture and traditional roles girls and boys in global society. Girls train subconsciously and unconsciously to wear the color pink in order to look feminine while boys train to wear blue in order to look masculine and strong like their cartoon super heroes.
The Pink Project - Seohyun and Her Pink Things by JeongMee Yoon
  • The Pink Project - Seohyun and Her Pink Things by JeongMee Yoon
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