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Andy Warhol (American, 1928–1987)
LOT ID: 70670
The Souper Dress (with Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler), ie. circa 1965

Screenprint, Cellulose Dress
38 х 22 in. (96.52 x 55.88 cm.)
Unsigned, With the souper dress label at the neck. It comes with the original brown mailing envelope, and inserts that the Souper Dress manufacturer used to send the dress back in the 1960s. It is extremely uncommon for the dress to still come with the accompanying mailer and inserts. As an added bonus, included also is a rare vintage promotional ice cooler from the Campbell's Soup Company.
Foundry/Publisher Campbell's Soup Company
Foundry/Publisher Campbell's Soup Company
Lot description
Extremely rare in great condition with the original envelope and inserts. Also accompanied by vintage Campbell's Soup Promotional Ice cooler.

This is the classic Warhol "Souper Dress" which is in the permanent collection of the Costume Institute of the Metropolitan Museum of Art, the Fashion Institute of Technology and the Andy Warhol Museum. This superb piece of Sixties conceptual art was also exhibited at a 2000 Whitney Museum exhibition focusing on Warhol's contribution to fashion, and the image is reproduced in the monograph, The Warhol Look: Glamour, Style, Fashion, by Mark Francis, New York 1997.

It is a silkscreen dress that was sold by Campbell's Soup as a nod to the throwaway, "carefree" culture of the 1960's. The Souper Dress is an early, and indeed iconic example of the convergence of fashion, high art, advertising and industry- and is well recognized as a collectors item. This A-line dress is printed with the Campbell's Soup red, black and white labels. Other than the numerous paper folds, which are part of the design, this Warhol silkscreen in excellent condition. It has never been hemmed or altered, and has no rips or tears. It is also very rare to find this vintage work of art in such good condition.

While the edition is unknown, many women in the Sixties took the instructions on the affixed label literally and disposed of these valuable dresses after wearing; thus, the Souper Dress is increasingly scarce and valuable, especially in this fine condition with no alterations. Nowadays these iconic and highly collectible pieces are often framed or exhibited in plexi boxes. A must-have for serious Warhol fans and collectors and a superb conversation piece.

Rare with all the original inserts and extras!
A marvelous piece of Pop Art ephemera from the fabulous Sixties.

Note that the comparables below do not include the additional items that accompany the lot on offer - including a rare vintage Campbell's Soup promotional ice cooler.
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The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
  • The Souper Dress With Mailer and Inserts and Campbell's Soup Vintage Promotional Cooler by Andy Warhol
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